Local search engine optimization (SEO) is a tool that is free to use instead of spending on Adwords, yet the local search results are changing more quickly than any others.
Following are the simple 5 step by step guide to improve your local business ranking on Google:
Step 1: First of all create your Google My Business page, if you haven’t done it yet.
Step 2: The second step is to bit optimize your website; make sure it is bit SEO friendly. Insert the name, address and phone number (NAP) in the header or footer as well as on specific page i.e. on your “Location” at Contact Us page & “About Us” page.
Step 3: Employ Schema.org local business on the NAP in your website i.e. insert your own information in all caps placed) you can also consult with your web developer for this coding insertion at your website:
<div itemscope itemtype=”http://schema.org/LocalBusiness”>
<p itemprop=”name”>COMPANY NAME</p>
<p itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<p itemprop=”streetAddress”>ADDRESS LINE 1</p>
<p itemprop=”telephone”>PHONE NUMBER</p>
<meta itemprop=”latitude” content=”LATITUDE” />
<meta itemprop=”longitude” content=”LONGITUDE” />
Step 5: Serve your customers as best you can and work to build positive reviews. Businesses with high reviews may rank higher in the search engines local which ultimately brings positive impact on users.